Alice Bjorkstrand
Alice is a Meta ads strategist helping founders and coaches turn ad spend into leads and sales. Between her signature programme FLOW, done-for-you ads management, and a growing suite of low ticket products, her business was converting long before we arrived. Her website just hadn't kept up.
challenge
Alice had built a brand people trusted on social, and offers that sold. But the site holding it all together didn't match the level she was operating at. In her own words: "I didn't feel like my website reflected how my business had grown and the kind of brand I'd built on social media. It felt really boring to me!"
Under the surface, the structure was working against her too. A 49-URL sitemap full of duplicate and abandoned pages, a homepage that sent every visitor to one offer, no style guide, and a plugin taxing her page speed. For a business running paid traffic daily, every one of those things costs money.
approach
We rebuilt the site from scratch in a two-week sprint. Five new pages plus a fully reworked FLOW page, all on a clean Squarespace foundation with a proper style guide so the whole site reads as one system.
The homepage became a true hub, giving every offer a conversion path instead of pointing all traffic at one place. And because Alice launches new lead magnets and products often, we built her reusable page templates, so a new opt-in or low ticket page ships in an afternoon rather than a week. A full URL audit and 301 redirects protected her SEO on the way over.
Gee is such a dream to work with. She knows how to turn your ideas and vision into incredible design. Your website and brand is one of the biggest parts of your business and you are in the safest hands with Gee.
Alice Bjorkstrand
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results
Cost per lead halved, from £4 to £2, once ad traffic started running to the new opt-in page
New low ticket sales almost immediately after pointing ads at the new site, in Alice's words: "I got new sales for my low ticket and also a much lower cost per lead for my lead magnet!!"
Reusable lead magnet and low ticket templates, so every new offer launches in an afternoon
A 49-URL sitemap streamlined into a clean, fully redirected structure
Live in a two-week sprint, start to finish
tech stack
Squarespace
[ creators ] [ personal brands ] [ person-led brands ]
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