a free playbook
25 founder heroes i actually rate
A peek inside the vault
[ the hero files ] [ hero playbook ] [ authority ]
Twenty-five founder heroes (& GROWINGG) across marketing, coaching, consulting, product, creative and lifestyle, all broken down move by move. Filter by industry when you're stuck, by move when you know the vibe but not the words, or by platform when you're planning what to build on next.
the playbook
This is a WERKING file, with my read on founder sites that are reallly earning their clicks. Put together by (myself) who probablylooks at next-level founder websites for a living, and who has strong opinions about every-single-one of them.
you’ll work through:
Twenty-five hero sections (& growinggg) from founder-led websites, broken down move by move so you can actually see what's doing the heavy lifting
The specific audience each hero is naming and the exact promise it's making (which, honestly, is where most homepages fall apart)
My personal read on why every single one is working, plus the one move worth stealing for your own site
The full playbook of the ten Hero Moves I check for whenever I look at a homepage
New heroes added every few weeks, so the file keeps growing and gives you something new to steal each month
[ the who ]
A London-based creative studio
Founded by a former model turned creative director and strategist, Consortium partners with creators, solo-preneurs and product brands ready to leave the DIY era behind.
We don’t just build pretty brands or slick websites. We create clarity, structure, and a digital presence that earns attention - and trust. Think bold identity, smart systems, and online spaces that make you impossible to ignore.
Whether you're raising your prices, repositioning for a premium audience, or finally building the online setup your business deserves - we help you make it real.