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The Careers Edit
A fast-growing career platform and community for ambitious early-career women. Known for their monthly events, expert speakers, and a vibrant membership of over 400 professionals, Careers Edit is redefining what modern career development looks like.
challenge
Careers Edit — formerly The Young Professional — was going through a complete rebrand. With a new name, evolved positioning, and a growing membership of ambitious early-career women, the founder needed a website that reflected this next chapter. The old WordPress site was clunky, visually outdated, and difficult to update. They needed a digital platform that felt modern, magnetic, and scalable — and fast.
approach
We took their newly refreshed brand identity and built a clean, conversion-led website in Webflow. Designed to be both editorial and functional, the new site supports their event calendar, speaker library, growing membership, and live updates — all manageable in-house. The design is bold but intuitive, blending community energy with a premium digital feel. As their team and offering evolve, the site continues to scale with them.
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Geenay has been an absolute joy to work with. Her ideas were so aligned with our brand and the site brought our vision to life perfectly. We win business and (constantly) get compliments on it!!
Oliver, founder of Careers Edit
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results
Complete migration from WordPress to Webflow
Built-in CMS for events, speakers, and membership growth
A digital experience that reflects their refined brand and growing authority
Ongoing partnership for continued website updates and optimisation
tech stack
Figma & Webflow
[ creators ] [ personal brands ] [ person-led brands ]
The Softening
