[ solution ]

We leaned into the new imagery and built a concept site that captured the duality of the brand—premium meets playful. The design direction was bold yet refined, using oversized typography, layered textures, and a dynamic layout to echo the frames' distinct shapes and personalities. Our goal was to create a scroll experience that felt editorial and unexpected—every page unfolding like a fashion spread, putting the product at the centre without losing the spirit of experimentation. We used colour strategically to highlight different styles and created space for brand storytelling without slowing the user journey. Although this was a concept project, it was a chance for us to push boundaries and show how a modern eyewear brand can elevate its presence through expressive, high-performing design.